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Company & Brand Power |
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Global Brand Competency Index Number 1 |
GBCI (Global Brand Competency Index) No. 1 for 3 consecutive year (2004 ~ 2006) for Coway from JMAC (Japan Management Consultants)
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GBCI: Global brand rating index by International Consulting Firm, JMAC. This brand index research is done in 8 of the world's leading countries including Japan, the U.S, France, China, and Korea, with the same rating standards to score the brand management level of each company in an industry. |
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Guiness Book of Records Coway Co., Ltd. |
In September 1995, Coway became the first Korean company to obtain this certificate. The certificate recognizes entities that properly use knowledge and technology for water quality improvement and operate with honesty, sincerity and integrity based on WQA Ethics Principles.
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No. 1 in Brand Power |
The Korea-Brand Power Index (K-BPI) indicates the influence of a brand being marketed in Korea on consumers’ purchasing behavior. It was developed in 1998 by KMA Consulting Inc. Coway has ranked at the top of this index for seven consecutive years, from 1999 through 2005
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Winner of the Korea Marketing Grand Prize for five consecutive years |
In 2001, Coway was awarded the "Grand Marketing Prize" by the Korean Management Association. The company won in the Market Leadership Activity category for its exceptional performance in the area of marketing strategy and activities, and a company-wide survey based on market-oriented thinking.
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